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• | January 26, 2023
• | IT Vacancies
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Media Buyer Salary in Philippines in 2025

An early career Media Buyer with 1-4 years of experience earns an average total compensation Media Buyer job (includes tips, bonus, and overtime pay) of ₱29,100 based on 7 salaries. A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of ₱354,000 based on 5 salaries. Media buyer salaries typically range between $56,000 and $98,000 yearly. In today’s digital marketing climate, media buyers are in high demand, so you must write a rock-star-level job description to attach a-players to your organization. Here are some tips when writing a job description for a media buyer.

• Their role involves strategizing, identifying target audiences, setting up campaigns, tracking and optimizing results, and creative testing and iteration.
• If you want to be hired by a larger brand or agency, you may want to consider traditional education that can help you get past the first round of screening while giving you complementary skills to become a successful media buyer.
• Behind every successful advertising campaign, there’s a talented media buyer working tirelessly to make it happen.
• In conclusion, if you are looking for a dynamic job that requires strong communication and analytical skills, as well as negotiation strategies and attention to detail, a media buyer is the perfect position for you.
• For instance, PepsiCo’s media buyers may focus on programmatic media purchasing to more effectively target particular demographics.
• As a media buyer coming on to a new account, their primary role will be to mix and match different audiences with creatives, landing pages, and more to find which campaigns, ad sets, and ads can scale profitably.

For companies – be confident when making decisions about salaries

Whether you buy media on Facebook, Google, or TikTok ads, each has different methods for narrowing down your target audiences. The Paid Media Manager will be responsible for TNNG’s clients’ next-level success across digital channels. You’ll be managing budget & optimising TNNG’s clients’ paid media performance across Google, Meta & TikTok (with some Bing, Pinterest & LinkedIn), mostly for eCommerce stores.

Marketing, Advertising, PR

Additionally, unlike some marketing roles, media planning is often directly correlated to a company’s revenue, meaning your job will most likely be safe during an economic downturn. Using the data observed at the reporting stage, media buyers will transform their learnings into improvements to their future campaigns and communicate creative optimizations to video editors, graphic designers, or UGC creators. Audience Targeting is at the core value of most modern programmatic advertising platforms.

Online Performance Marketing Manager (m/w/d) – Media Buyer – Schwerpunkt Meta

You can expect to work on a full-time schedule as a media buyer, with some overtime needed during busy campaign times. Behind every successful advertising campaign, there’s a talented media buyer working tirelessly to make it happen. The average Media Buyer Salary in The United States is $65,000 per year. Salaries range from $52,100 to $85,400.The average Media Buyer Hourly Wage is $25.00 per hour. Hourly wages range from $20.00 to $32.80.Salaries and wages depend on multiple factors including geographic location, experience, seniority, industry, education etc.

In 2014, the average media buyer earned $61,805 annually, but today, they earn $74,390 a year. That works out to a 9% change in pay for media buyers over the last decade. Working hours can change in programmer skills light of the media platforms being used and the intended audience’s time zones. For instance, if a media buyer is trying to reach audiences around the world, they might need to work past normal office hours to make sure their campaigns are successful. The highest-paying states for media buyers are Vermont, Massachusetts, and New Jersey.

• Some media buyers work for advertising agencies or media planning companies, where they acquire experience working with a range of clients and media platforms.
• You can start running them from the TikTok ads Manager, where you can deploy branded ads or “Spark Ads, ” allowing you to run your ad placement on an organic creator account.
• Media buyer salary is impacted by location, education, and experience.
• Unlink the broad marketing channels; Pinterest ads work very well for specific industries, such as Home, Gardening, Crafts, and other highly visual products that may have a DIY culture around them.
• They create and curate content, monitor and respond to comments and messages, run social media advertising campaigns, and track metrics to measure the effectiveness of their efforts.
• Many media buyers begin their careers as marketing coordinators or media planners.

Successful media buyers at corporations like Coca-Cola, Nestle, and PepsiCo possess these abilities and use them on a regular basis to make business-growth-promoting choices. However, with bonuses and commission, this salary can rise considerably, reaching $100,000 or more for those with extensive experience and a history of successful campaigns. Media buyers who work for big advertising agencies or in major cities typically earn more money than those who work for smaller businesses or in less urban areas.