It’s important to assess your business goals and target market to determine the right SEO investment for your needs. By understanding these key factors, you’ll be better prepared to choose the SEO strategy that works best for your business and budget. Performance-based SEO pricing is a more flexible model where an agency charges based on the results they deliver, such as the number of leads, sales, or traffic generated.
Using these keywords, you can create a guide of the “Top Greek Restaurants in Michigan” or the “10 Best Mediterranean Eats in Detroit” and include Sahara as an option. You can type a competitor’s website—Park Grill, in this example—into Semrush’s Organic Research tool to see all the keyword positions it ranks for. Although the search volume is lower for these suggestions, you’re more likely to rank for them. While the term has a large search volume, there’s a lot of competition for it. This process will help you prioritize keywords to create valuable content around. When you click on a keyword, the Keyword Overview tool will show you the volume of searches for this query and other valuable information.
That’s what Directive Consulting did for WordPress in the campaign we discussed earlier. They divided the client’s target audience into two tiers and focused on different personas and pain points to see which worked better. Since they measured the results for both groups throughout the campaign and tweaked the strategies, they ended up with a 607% increase in opportunities for customer sign-ups. They’ve been a very good fit for educational institutions like the University of Maryland, helping their agency to gain recognition as one of the leading education marketing agencies in the US. After auditing the university’s account, their team identified that inadequate lead tracking meant that their cost per lead was way off. In a matter of only two weeks, they managed to decrease their cost per lead from over $1,000 to only $54.
Besides SEO, they also offer related services like PPC, email marketing, and everything lead gen. These agencies offer specialized expertise, efficient use of resources, and tailored strategies that help improve your search rankings and business visibility. Digital Prisma’s expertise in link building enhances your site’s authority and relevance, driving more quality traffic and improving your site’s credibility in the eyes of search engines. You’ll experience enhanced site traffic and improved search engine rankings, positioning your business prominently in digital searches and increasing your online exposure. It offers tailored strategies to boost businesses’ online visibility and Google rankings. With their services, you can expect improved search rankings through strategic keyword optimization and content updates tailored to your industry’s needs.
This helped them to drive 34% more purchases and increase product revenue by nearly twice as much. Headquartered in the United States, Directive is a top-tier digital marketing company that redefines the concept of client-agency partnership. Unlike traditional agencies, Directive offers a dedicated team of search marketing professionals who maintain regular communication and execute strategies on a weekly basis. Their services span from full-service influencer marketing and experiential ideation to strategic content amplification and beyond, all tailored to the unique objectives and KPIs of each client.
Their Slack-based communication model ensures real-time collaboration with SEO Anomaly clients. They keep clients updated with bi-weekly reports to keep them on the same page. They provide SEO training as part of their services, helping clients develop in-house SEO capabilities while benefiting from expert-managed campaigns. They are known for rigorous backlink audits, ensuring that only high-quality, non-toxic links contribute to a brand’s authority.