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• | June 12, 2025
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SEO Basics: A Beginner’s Guide to SEO

For example, when it comes to writing an article for a blog, make sure to use header tags to organize the article in a hierarchical manner. BHS Links On-page or on-site SEO refers to procedures that aim to optimize individual pages. On-page SEO concerns the textual content of the pages, the images, the optimization of the HTML code, but also the structure of the site.

Does mobile-first indexing mean that Google will use the mobile version of your website for indexing and ranking?

If your rankings and organic traffic increase, you are probably in the right direction. As the name implies, technical SEO has to do with optimizing the technical aspects of a website. These are settings to make the job of search engine crawlers easier. Some of the most important local SEO ranking factors are Google Business Profile, NAP (name, address, phone numbers) citations, customer reviews, and backlinks. Some of the key technical SEO tasks include optimizing site speed, structure, crawling, indexing, and schema markup. It also involves mobile optimization, submitting sitemaps, and resolving issues such as server errors, broken links, duplicate content, etc.

Search Engine Optimization Tutorial (SEO Tutorial)

• This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is.
• Search engines rely on web crawlers (or spiders) to explore the World Wide Web’s content.
• Beyond the keywords (topics) used in content on a webpage and how they’re discussed, there are several “keyword-agnostic” elements that can influence on-page optimization.
• Common optimizations for SEO include improving page speed, researching keywords, and creating content.

PPC or Pay-Per-Click Advertising is the process of getting paid traffic from search engines. In the case of Google, if you want to appear on the SERPs for specific searches, you can use Google Ads to position your brand on top of the results. By understanding what people are searching for online, you can create and optimize your content to align with those specific queries. As a result, your potential customers will be more likely to discover your web pages in search results when they enter relevant keywords.

Simplilearn’s  Digital Marketing Post Graduate Program will help you turn into an industry-ready SEO professional from day one. An SEO company helps businesses grow rankings, traffic, and revenue from organic search. SEO companies perform multiple tasks to achieve these goals, including SEO audits, content creation, link building, keyword research, and technical optimizations. In the past, meta descriptions were heavily stuffed with keywords to boost rankings. Google’s algorithms have evolved, and today, meta descriptions aren’t a direct ranking factor. Because while they might not push you higher in search results, they can improve your click-through rate.

All you need is a few well-placed prompts, and AI does the heavy lifting. They live inside the HTML code as part of your meta tags, quietly helping search engine bots understand and index your site. Below is my 20-step guide covering the essential parts every article should include to work well for both readers and search engines. I won’t go too deep into technical details; think of these steps as a checklist to ensure your content is well-prepared. Additionally, clearly defined headings signal to search engines the hierarchy and relationship between topics, which improves indexing and ultimately boosts your visibility in search results. NLP enables search engines to identify and highlight specific answers within feature snippets.