• d1F6GB78km4C9b
• | May 30, 2025
• | News
• | No Comments

What is SEO, how it works & learning SEO in 6 simple steps

It means that most of the websites are crawled and indexed in their mobile version instead of the desktop version. Not only for the obvious reasons but also because the usage of HTTPS protocol has BHS Links become a minor ranking signal in 2014. In other words, your website may perform worse in Google if you don’t use HTTPS.

Be a lifelong learner.

A link (or backlink) is an HTML hyperlink pointing from one site to another. SSL (Secure Sockets Layer) certificates are small files installed on a web server which act as a security measure for websites. Although only a simple text file, not setting it up correctly can seriously mess with your site’s indexing. It’s therefore worth giving this WordPress robots.txt guide a read. Now you just want to submit this sitemap to Google Search Console. If you haven’t already set up and verified it, this guide tells you how to do it.

What is local SEO? A complete local SEO guide for businesses

To help demonstrate, we will explain the step-by-step process we used to rank 1st on Google for “how to add custom font to website”. The status of an article helps us manage multiple keyword and article ideas. If the keyword is still worth pursuing, we add top 3 URLs that rank for the parent keyword. This gives us an easy way to refer to what Google considers best in class and what will be required to outrank them. We have yet to find a free tool that provides accurate keyword ideas that can be sorted and filtered based on a competitor’s URL. The following are two examples of how to structure your keyword research.

While Google hasn’t defined good user experience in detail, we can make an educated guess based on the practices they discourage. They’ve created relevant, up-to-date content that addresses the search query. To improve your off-page SEO, create a plan for getting other sites to link to your content. Creating SEO-friendly content that your target audience finds valuable is the result of consistent effort. You’ll want to optimise every page of your website, including the home page, about page, and other static pages, as well as blogs, articles, sales pages, and lead capture landing pages.

At PageCloud, we use the list feature within Ahrefs Keyword Explorer to help manage and provide data for the large number of keywords we’re tracking. You can experiment with buying search ads for your own business if you have the budget. Ranking organically is extremely cost-effective, but typically requires a greater investment of time and continued effort. That includes speaking to user intent—what someone wants to get out of a search.

• After you have identified the right keywords, you can start creating content that is optimized for those keywords.
• At this point your list of keywords should be A LOT shorter than when you first started.
• These statistics give us a good idea of where SEO is headed in the coming months and years.

There are plenty of online resources, tools, and communities that can help you get started. However, DIY SEO requires a significant investment of time and usually a high level of frustration tolerance to learn the ropes and stay updated with trends and best practices. People intentionally seek out the information SEO helps surface, making it a more user-friendly and consumer-centered marketing tool.